Guru shows ‘love’ for viral marketing

Inspired by Oprah, Guru Pitka of The Love Guru has started his own book club, at PitkasBookClub.com. For the month of May, Pitka recommends the self-penned publication Does It Hurt When You Do That? Don’t Do That. Meanwhile, one may also visit the Mariska Hargitay Shop, filling every mantra need, before joining Guru Pitka at his Facebook page. The Love Guru will open in theaters on June 20.

9May2008 | Josh E Armstrong | Continued