CW dishes cocktails and controversy

Variety prints that the CW network is ditching its traditional upfront presentation for a cocktail party. The party and presentation is scheduled for May 13, set to take place at a tent just outside of Lincoln Center.

Concurrently, the network is hoping for some controversy over a new print and broadcast campaign for the series Gossip Girl. The marketing strategy is centered around the text messaging/email abbreviation “OMFG” and racy images of the show’s cast “gettin’ busy.”

11Apr2008 | Josh E Armstrong | Continued