People Creates “Luck Be A Beautiful Lady” Contest

Celebrating the Release of Warner Home Video’s
Frank Sinatra 10th Anniversary DVD Collections

Contest Will Run Exclusively in People’s “World’s Most Beautiful” Issue

______________________________

(New York, May 5, 2008) – To turn up the heat for the release of Warner Home Video’s 10th Anniversary Frank Sinatra DVD collections, People has created an exclusive “Luck Be A Beautiful Lady” custom contest to run exclusively within the “World’s Most Beautiful” special issue and online at People.com here.

People readers will be invited to celebrate the spirit of Frank Sinatra and the “beauties” featured in the issue by entering the contest for a chance to win the Grand Prize – a trip for four to Las Vegas complete with their own “beautiful lady” and “rat pack”. Five runner-ups will receive the Sinatra DVD collection as well as his CD Nothing But the Best.

Beginning May 13, Warner Home Video will commemorate the 10th anniversary of the passing of the man widely held to be the greatest singer in American pop history and one of the most successful entertainers of the last century, by releasing a total of 22 of his films in five new collections, with 11 titles brand new to DVD. The Warner DVD collections celebrate Sinatra from his “early years” to his Rat Pack era to his “golden years” including his Academy Award-nominated performance in The Man with the Golden Arm. Also available beginning May 13 is a 22-track single-disc CD featuring Sinatra’s classics, including “Luck Be A Lady,” “Come Fly With Me,” “My Way,” and a previously unreleased recording of “Body & Soul”; a TCM month-long television film festival and other specials and the commemoration of a Frank Sinatra postage stamp. The initiative is the first from the newly established Frank Sinatra Enterprises (FSE). To generate additional excitement for the program, People.com’s new archive channel will feature a gallery of People covers featuring Frank Sinatra. Online and print ads will direct readers to a custom contest entry site.

People’s “World’s Most Beautiful” issue hits newsstands on Friday, May 5, 2008. Warner Home Video’s 10th Anniversary Frank Sinatra DVD collection arrives in stores Tuesday, May 13, 2008.

About People
People revolutionized personality journalism in 1974 and is today the world’s most successful and popular magazine. Each week, the People brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of People’s editorial approach. People.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, People is headquartered in New York City. For more information visit www.people.com.

About Warner Home Video
With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.